AEO and SEO in 2026: how can you make your company more visible on Google and in AI search?

A company may have an excellent product, a professional service, an interesting event or years of experience. However, if there is little clear and reliable information about it online, it is difficult for both potential customers and search engines to understand what the company actually offers.

In 2026, this has become even more important.

People no longer search for information solely from the standard Google results list. There is an increasing use of AI-based search functions, which can instantly generate an answer for the user, suggest alternatives or highlight relevant web pages.

Alongside this development, the terms AEO (Answer Engine Optimisation)and GEO (Generative Engine Optimisation) have emerged.

However, Google’s official position is quite clear: there is no need for a separate ‘magic’ AI optimisation.

In its 2026 guide, Google explicitly states that optimisation for generative AI is still SEO from Google Search’s perspective. AI Overviews, AI Mode and other generative search features are based on Google’s standard search index and core quality and ranking systems.

Google’i ametlik juhend:
Optimizing your website for generative AI features on Google Search

This is actually good news for businesses.

There’s no need to start creating separate web content ‘designed for AI’ or to look for yet another technical trick. What is far more important is that there is sufficient high-quality, specific and up-to-date information online about your company, its activities and what it has to offer.

What does AEO actually mean for a business?

The aim of AEO is to make content more accessible to systems that do not merely display links, but seek to answer a person’s question immediately.

For example, a user might ask:

• where to find a good photographer in Tallinn;
• who makes bespoke furniture;
• what family events are taking place at the weekend;
• where to buy handcrafted products in Estonia;
• who organises the child’s birthday party;
• What sort of training is suitable for a new entrepreneur;
• where to find a business partner;
• which company offers a particular product or solution.

For queries of this kind, the search engine needs information that is as clear as possible.

Who is the bidder?

What does it offer?

Where does it operate?

Who is this offer suitable for?

What is his experience?

Where can I find further information?

Why might a user trust him?

If there are hardly any answers to this online, it is also more difficult for a search engine to obtain sufficient context about the company.

Google confirms: a strong SEO remains the basis for AI searches

In May 2026, Google published a special guide explaining how to optimise web pages for generative AI search functions.

One of the most important conclusions is very simple:

SEO has not been lost as a result of AI search. On the contrary — Google’s core SEO principles remain the foundation of generative search as well.

Google continues to recommend focusing on, amongst other things:

• useful and original content;
• based on real-life experience and expert knowledge;
• a clear website structure;
• pages to be indexed;
• a good online experience for the user;
• high-quality photos and videos;
• accurate company and product information.

Google’i ametlik selgitus 15. maist 2026:
A new resource for optimizing for generative AI in Google Search

Therefore, the main question is not:

“How do I optimise my business for AI?”

A much more practical question is:

“Is there enough high-quality information about my business online for both people and search engines to understand what I offer?”

llms.txt and other AI tips are no substitute for good content

In recent yearsllms.txt, there has been much discussion about the file, a special AI tag, the ‘chopping up’ of content, and the rewriting of texts specifically for AI systems.

Google has now provided quite specific answers on these topics.

For Google Search:

• llms.txt does not provide any advantage in terms of visibility or position;
• No separate markup is required for AI;
• There is no specific schema.org markup for generative AI;
• there is no need to break the text down into small fragments for AI;
• The content does not need to be rewritten into any ‘AI-friendly’ language.

Google notes that llms.txtits presence does not harm the website, but Google Search ignores it and the file itself does not improve the page’s visibility or ranking.

Google’s official explanation regarding myths about AI search:
Google Search – Debunking myths about generative AI search

This does not mean that the technical SEO is unimportant.

Structured data, indexing, good website structure and technical quality are still essential. However, Google emphasises that technical solutions are no substitute for content quality.

The visibility of the AI search can now also be measured

3. In June 2026, Google announced new generative AI reports in Search Console.

These can be used to track which web pages have been displayed in Google features such as:

• AI Overviews;
• AI Mode;
• Generative AI functions in Discover.

In the reports, you can view, amongst other things, pages, impressions, countries, devices and time periods.

This is a significant change, as AI visibility is becoming an increasingly measurable component of standard search visibility.

Google’i ametlik teadaanne 3. juunist 2026:
Introducing Search Generative AI performance reports in Search Console

Why isn’t social media alone enough?

Instagram, Facebook, TikTok and other social media platforms are extremely important for businesses.

These are ideal for:

• for sharing news;
• for communicating with customers;
• to display the works;
• to build a community;
• to promote campaigns.

However, it is not sensible to base a company’s digital visibility solely on social media.

One post contains product information, another the prices, a third the photos and a fourth the promotion. After a few weeks, the information you need is already buried deep in the feed.

A new customer may not want to trawl through the company’s entire history just to find out what you offer and how to get in touch with you.

It is therefore useful for a company to have more permanent and structured web pages where important information can be found quickly.

This is where a company’s digital presence becomes crucial

A strong digital presence isn’t just about your website.

This means that there is high-quality information about a company or a specialist available in several places on the internet, all of which is logically linked.

This may include:

• the company’s website;
• Google Business Profile’it;
• social media;
• company profiles on various platforms;
• product and service pages;
• events;
• articles;
• reviews;
• photos and videos;
• mentions of the company on other websites.

The better a company is described online, the easier it is for a customer to assess whether its offering meets their needs.

How does Easyfind fit into this picture?

Easyfind is not just a catalogue of services.

This is an Estonian platform wherecompanies, small businesses, independent professionals, manufacturers, retailers, event organisers and other organisations and projects can showcase themselves and their offerings.

Easyfind brings together in a single environment:

• services;
• products;
• events;
• job and collaboration opportunities;
• the world of children;Offers from
• special offers;
• company profiles;
• reviews and ratings;
• expert articles;
• useful and topical content.

EasyfindIn the ‘Work and Collaboration’ section, you can search not only for job vacancies but also for collaboration partners and investors.

Consequently, the value of Easyfind to a business extends beyond simply advertising a single service.

The platform helps to createan additional, structured digital presence for the company.

1. The company profile provides a comprehensive overview

Easyfind’s company profile allows you to bring together the company’s key information, along with related advertisements and other content, in one place.

A potential customer will realise more quickly that:

• what sort of company it is;
• what he does;
• what it has to offer;
• what adverts he has;
• what are the customers’ reviews;
• how to contact the company.

Such a profile can be particularly important for a small business or a self-employed professional who does not yet have their own website.

However, Easyfind is not intended solely for those who do not have a website.

Even for a company that already has a website, this can serve as an additional channel through which more high-quality information about its activities can be found online.

2. Each advertisement can be its own mini-page

EasyfindAn advert doesn’t have to consist merely of a headline, a telephone number and two sentences.

Depending on the package, you can add the following to your advert:

• a detailed description;
• photos;
• I see;
• PDF-file;
• company information;
• Ways to get in touch.

The following, for example, can be added to the PDF file:

• price list;
• menu;
• catalogue;
• certificate;
• programme;
• product information;
• other documents.

In this way, the advert can serve as a small, stand-alone information sheet, allowing the customer to understand the offer without having to search through several different websites.

3. Separate pages can be created for different offers

This does not apply solely to services.

For example, a company may publish the following separately:

services

• house cleaning;
• window cleaning;
• cleaning after a move;

products

• handmade candles;
• bespoke furniture;
• children's goods;

events

• training;
• workshop;
• late;
• concert;

job and collaboration opportunities

• recruitment;
• finding a partner;
• finding an investor.

If the various offers are described separately and in detail, it is easier for both the user and the search engine to understand what is on offer on a particular page.

It is important not to go to the other extreme here.

Google warns against creating hundreds of very similar pages simply to cover as many search terms as possible. A large number of pages does not automatically mean better quality. Each page should be created primarily for people and contain genuinely useful information.

4. Photos and videos provide additional context

In its guide to generative AI, Google draws particular attention to high-quality images and videos.

Generative search functions can utilise relevant visuals found on websites, and this creates additional opportunities for the website to gain visibility in search results.

For a business, visuals naturally serve another purpose: they help customers make a decision.

For example, you can:

• a construction company to showcase its completed projects;
• for a manufacturer to showcase its product;
• a photographer to present their portfolio;
• the event organiser to convey the atmosphere of the event;
• beauty specialist to showcase their work;
• The childcare centre will give a tour of the premises and introduce its activities.

For this reason, it is possible to add photos to adverts on Easyfind, and videos can also be added with paid packages.

5. Reviews help to build trust

Search visibility alone is of little use if a person finds an offer but does not trust it.

When setting up a new business, clients often ask:

• Have others used it?;
• what their experience was like;
• whether the company complies with the requirements;
• Should I go ahead and contact this supplier?

You can collect ratings and reviews on Easyfind profiles and listings.

This review is not a ‘AI tip’.

This is a key factor in building trust for people — and Google also emphasises the creation of useful, trustworthy content specifically for people.

6. A special offer gives you a reason to act now

A standard company advertisement answers the question:

What do you offer?

This special offer answers the question:

Why is it worth taking a look at this offer right now?

Easyfind has a separate section for special offers, where you can publish:

• campaigns;
• discounts;
• seasonal offers;
• Limited-time offers.

It is suitable for services, products and other commercial offerings alike.

7. This expert article reveals what you actually know

One of the most interesting points in Google’s 2026 guidelines concerns content.

Google recommends creating not just generic, easily copied text, but unique, valuable and experience-based contentthat cannot be produced just as easily by any other website or generative AI.

This presents the business with a very clear opportunity.

Please do not just write:

“We are professionals and provide a high-quality service.”

Show off your knowledge.

For example:

• an accountant to explain typical mistakes made when setting up a new business;
• Ask the builder to explain what factors influence the cost of a bathroom refurbishment;
• a photographer to teach how to prepare for a corporate photo shoot;
• enable the manufacturer to compare the properties of different materials;
• an event organiser to explain how to choose a programme for a child’s birthday party;
• The trainer should answer the questions that clients most frequently ask before registering for the course.

Easyfind offers companies the opportunity to publish expert articles, and in several paid packages, expert articles are included as part of the package’s features.

An article like this isn’t just an advert.

It can do the following at the same time:

• answer a potential customer’s question;
• to demonstrate the company’s expertise;
• to build trust;
• to create additional high-quality content about the company for the internet;
• to direct the reader to the company’s profile or an offer.

Easyfind does not replace all other forms of online marketing

It is also important to say this quite frankly.

Easyfind does not need to be replaced:

• the company’s website;
• Google Business Profile’it;
• social media;
• paid advertising;
• online shop;
• other channels used by the company.

The strongest digital presence is usually achieved through collaboration across different channels.

For example:

Having its own website
gives a company complete control over its digital environment;

A Google Business Profile
is particularly important for the visibility of a local business;

social media
helps to build a community and maintain constant contact with people;

Easyfind
gives the company an additional profile and the opportunity to publish offers, special offers, expert articles and other structured content.

Google also recommends that local businesses keep their business details up to date and, in the case of e-commerce, provide the search engine with product information that is as accurate as possible.

What is Easyfind not permitted to do?

Neither Easyfind nor any other legitimate SEO or advertising platform can guarantee:

• Google’s top spot;
• a specific position in the search results;
• the company’s appearance in AI Overview;
• mention of the company AI in Mode’s reply;
• a specific number of customers;
• automated sales.

Google itself states that compliance with technical requirements and recommendations does not guarantee that a particular page will be indexed or appear in search results.

Google’i ametlik selgitus selle kohta, kuidas otsing töötab:
In-depth guide to how Google Search works

The value of Easyfind is different.

The platform enables the company to create more high-quality, structured and customer-friendly information about its operations on the internet.

Which type of business or professional is Easyfind suitable for?

Easyfind can be useful for businesses and individuals across a wide range of sectors:

• for private practitioners;
• for small businesses;
• service providers;
• to manufacturers;
• for craftspeople;
• to local shops;
• online shops;
• for trainers;
• for photographers;
• for beauty and wellness specialists;
• for construction and renovation companies;
• businesses working with children;
• event organisers;
• for companies looking to recruit staff;
• for projects seeking partners or investors.

In fact, the issue is less about the company’s field of activity and more about whether the company has anything it wishes to promote more prominently in Estonia.

How do I get started with Easyfind?

It’s very easy to get started.

1. Create a company or specialist profile

Please provide as much detail as possible about who you are and what you do.

2. Post your first advert

This could be a service, a product, an event, a job vacancy, a proposal for collaboration or any other suitable offer from Easyfind.

3. Don’t limit yourself to just two sentences

Please explain:

• what you offer;
• to whom;
• where;
• under what conditions;
• Why your solution, in particular, might be suitable.

4. Add visuals

Use genuine photos of the product, service, premises, work carried out or event.

5. Please provide further details if possible

A price list, menu, catalogue or other PDF can make an offer much easier for people to understand.

6. Collect reviews

Real customers’ experiences help provide the next person with more information to help them make a decision.

7. Share your knowledge

If you’re an expert in your field, write about the topics your clients actually ask about.

Peamine järeldus

2026. This year, businesses do not need to look for a separate ‘secret AEO formula’.

Google’s own message is clear:

Optimisation for generative AI search remains SEO.

It is important to create high-quality, original, useful and reliable content, and to provide as clear information as possible about your company, products, services and activities.

It is precisely here that Easyfind can serve as a practical additional tool for businesses.

Not because the portal can include references to Google or AI in its responses.

Simply because a company can create more high-quality and well-structured pages about itself in Easyfind:

• company profile;
• service or product offers;
• events;
• job and collaboration opportunities;
• special offers;
• photos and videos;
• PDF materials;
• reviews;
• expert articles.

All of this helps to make the company’s digital presence more comprehensive and provides potential customers with more information on which to base their decisions.

If your business, product, service, event or idea has something of value to offer, it’s worth communicating this as clearly as possible online.

Create your profile on Easyfind, post a job vacancy and make your business easier for people to find.

Frequently asked questions

Does AEO replace SEO?

No. According to Google’s official position, optimising for generative AI search is still part of SEO. AI Overviews and AI Mode use Google’s search index and core ranking and quality systems.

Allikas:
Google Search – Optimizing for generative AI features

Does it llms.txthelp improve visibility in Google’s AI search?

Not according to Google. Google Search ignores llms.txtthe file, and its presence neither improves nor worsens a website’s visibility or ranking on Google.

Allikas:
Google Search – AI optimization guide

Is a separate schema annotation required for the AI search?

No. Google states that no separate schema.org markup is required for generative AI search. It is still advisable to use structured data as part of standard SEO.

Allikas:
Google Search – AI optimization guide

Does Google now measure the visibility of AI searches?

Yes. In 3 June, Google introduced generative AI visibility reports in 2026 Search Console, which allow you to track impressions via AI Overviews, AI Mode and generative Discover features.

Allikas:
Google Search Central – Generative AI performance reports

Is Easyfind intended solely for services?

No. On Easyfind, you can advertise services, products, events, job and collaboration opportunities, offers from ‘Children’s World’ and special offers. In addition, businesses can make use of profiles, reviews and expert articles.

Does Easyfind guarantee visibility on Google or in AI searches?

No. No platform can guarantee a specific ranking on Google or a mention in an AI response. Easyfind helps businesses create structured, meaningful information to supplement the web, which can be found by both people and search engines.