DRM-LND opened its first store in Estonia at Ülemiste keskus

20 November 2025

Photo: Aleksei Egorov

The accessories brand DRM-LND, which has rapidly gained popularity in the Nordic countries, has finally arrived in Estonia. On 18 November 2025, the official opening of the brand's first Estonian store took place in Tallinn, at Ülemiste keskus. This marks an important step for DRM-LND in its expansion into the Baltic states and offers visitors to Tallinn a new way to express their style playfully and creatively.ulemiste.ee+1

The new DRM-LND store at Ülemiste keskus is located on the first floor of the centre and was created with the idea that every visitor should feel like a creator. Here, you do not simply buy ready-made accessories – you assemble them yourself, detail by detail.

What is DRM-LND, and why does it matter to fashion enthusiasts in Tallinn?

DRM-LND describes itself as an experience store and accessories brand, focusing on self-expression and individuality. The brand’s philosophy is simple: every person is unique, and accessories should reflect that. The store offers a wide selection:

• cases that protect phones and laptops

• bags and small accessories for everyday use

• necklaces, bracelets, and keychains

• iconic DRMZ® elements – small decorations that can be added to jewellery, bags and tech casesdrm-lnd.com+1

Customers can combine different beads, pendants, chains, and details themselves, creating an accessory that perfectly suits their style, mood, and everyday life. This turns every visit to the DRM-LND store into a small creative workshop.

A new accessories store at Ülemiste keskus: why this location?

Ülemiste keskus is one of the largest and most popular shopping centres in Tallinn, with over 200 shops, cafés and service providers. The centre is located at Suur-Sõjamäe 4, Tallinn and is open Monday to Saturday from 10–21 and Sunday from 10–19.Ulemiste City+1

When considering where to open a new accessories shop in Tallinn, Ülemiste is the logical choice:

• the centre attracts many families and young people who are interested in individual style

• good access by public transport, car, and from the airport

• a modern, spacious environment with a Nordic feel that perfectly matches DRM-LND's brand languageTripadvisor

DRM-LND adds a new, fresh concept to the tenant mix at Ülemiste keskus, combining a DIY approach, fashion and entertainment. This is not just “another jewellery shop”, but a place where every purchase becomes a small experience.

What is a visit to the DRM-LND store at Ülemiste keskus like?

When you step into the DRM-LND store in Ülemiste keskus, you are greeted by a bright Nordic interior: plenty of natural wood, pastel shades, and clearly defined product areas. The shelves are lined with colorful cases, accessories decorated with chains and pendants, and beads arranged in transparent bowls.

A visit usually goes like this:

1. Choose a base product
   – for example, a phone case, bracelet, necklace, or bag.

2. Add DRMZ® elements and details
   – hearts, stars, initials, symbols, colourful beads and other small details that can be combined to tell your unique story.drm-lnd.com+1

3. Ask the store team for advice
   – the staff will help you find a color combination that works, strike a balance between minimalist and bold styles, and offer gift-giving recommendations.

4. Enjoy the result and capture the moment
   – the brand encourages customers to take pictures of their new accessories and share them on social media. This makes a visit to the store part of the wider community's energy.drm-lnd.com+1

The result is a personalised accessory, which is both trendy and deeply personal.

DRM-LND in Ülemiste keskus – a new destination for families and young people

One reason why DRM-LND is a perfect fit for Ülemiste keskus, is its family-friendly concept. Children love colors and crafts, young people seek self-expression, and parents value quality and practicality. The new store brings these three needs together in one space.

• For children – a safe and playful place where they can assemble accessories together with their parents.

• For teenagers – an opportunity to create a unique style that stands out from the crowd and can be compared with friends.

• For adults – high-quality, versatile accessories suitable for work, leisure, or as gifts.

DRM-LND is also well suited for meeting up with friends: before the cinema or after lunch, you can stop by the store, choose a couple of details, update your phone case, or quickly put together a personalized gift.

Why is DRM-LND at Ülemiste keskus worth visiting?

There are several places to buy accessories in Tallinn, but DRM-LND Ülemiste keskus offers several key advantages:

1. Creativity and participation
   You do not simply buy a ready-made product – you create it yourself. This is an important difference that turns shopping into an experience.

2. Nordic quality and design
   The brand originated in the Nordic countries, and its style is modern yet playful. Its materials and solutions are designed for everyday use and durability.westfield.com+1

3. A convenient location in Tallinn
   Ülemiste is a centre that is easy to reach from the city centre, Lasnamäe and elsewhere in Estonia. The airport, a train stop and several bus routes are nearby.Visit Estonia

4. Convenient opening hours
   The store is open during the centre's opening hours: Monday to Saturday 10–21 and Sunday 10–19 – this means that everyone can find a suitable time after work or school.ulemiste.ee+1

DRM-LND and Easyfind – how can you keep up with the latest news?

If you want to keep an eye on new shops, services and brands arriving in Estonia, it is worth following portals that bring businesses and service providers together in one place. This is exactly what Easyfind does – a portal for Estonian small businesses and service providers, where:

• businesses can make themselves visible for an affordable fixed fee

• listings do not disappear after a couple of days

• users can easily search for services and shops by both category and location

News such as “DRM-LND new store in Ülemiste keskus” helps both Tallinn residents and visitors discover new places to stop by when they want to refresh their style or find a special gift.

How to plan your visit?

If you plan to visit the DRM-LND store at Ülemiste keskus, you can follow this short checklist:

• think about whether you want to update your phone case, bag, or jewelry

• consider which colors and style you prefer—whether minimalist, pastel-toned, or bolder and more contrasting

• allow a little more time than for a regular shopping trip – the creative process is rarely worth rushing

• when looking for a gift, think about what the recipient is like: which symbols or colors resonate with them

This way, you can make the most of your visit and leave with a unique accessory and a positive experience.

Summary: DRM-LND at Ülemiste keskus – a new “must visit” place in Tallinn

The opening of DRM-LND's first store in Ülemiste keskus is important news for everyone interested in fashion, accessories, and self-expression. The Nordic brand is bringing a concept to Estonia where:

• every customer can be a designer

• accessories are made on-site, one detail at a time

• the store is simultaneously a place to shop, a workshop, and a source of inspiration

If you're looking for a new favorite store in Tallinn or simply want to experience something different, add DRM-LND Ülemiste keskus to your list—and let creativity lead the way.