Special offers on school supplies and children's clothing in Estonia in 2026: where to find cheaper back-to-school purchases
Special offers on school supplies and children's clothing are already in full swing in August 2026. At Rimi, selected school supplies are 50% cheaper when buying two or more products, Maxima's school supplies catalogue is valid until 9 September, Coop is running the “Koos kooli” campaign, and Apollo's back-to-school campaign lasts until 7 September. Meanwhile, discounts on children's clothing are available at Pepco, Sinsay, Reserved and Lindex, among others.
Easyfind brings together offers on school supplies, school bags and children's clothing in Estonia, checked as of 9 August 2026. Each offer lists the campaign period, key terms, store locations or a link to the official store locator.
NB! Not all discounts are specifically “Back to School” campaigns. For example, Pepco and Reserved are currently offering a broader seasonal sale that can also be used to update a child's school wardrobe.
Kiirülevaade: millised koolipakkumised on praegu kõige huvitavamad?
1. Rimi: at least 2 school supplies –50%
One of the clearest school supplies promotions currently available is at Rimi.
From 28 July to 24 August 2026 when registering a Rimi card, customers who purchase at least two products in the school supplies category can get promotional products 50% cheaper.
The discount does not apply to products with yellow price tags, electronics, school bags, diaries or school clothing. The discount is applied at checkout to the regular prices shown on white and pink price tags.
This makes Rimi's offer a particularly attractive option when the shopping list includes, for example, notebooks, pencils, markers, art supplies and other smaller school supplies.
Where? At Rimi Hyper, Super, Mini and Express stores throughout Estonia. According to Rimi's official information, there are more than 80 stores in Estonia.
Official links:
Rimi school supplies 2 = –50% campaign
All Rimi stores and addresses in Estonia
2. Maxima: school supplies catalogue until 9 September
For the 2026 back-to-school season, Maxima has a separate school supplies catalogue, with offers valid from 30 July to 9 September 2026, or while stocks last.
In addition to the school supplies catalogue, it is also worth checking Maxima's weekly customer leaflets, as some products related to the back-to-school season may also be included in the week's special offers. As of 9 August, both the school supplies catalogue and the following week's customer leaflet are available on Maxima's website.
What to look for? Notebooks, writing instruments, pencil cases, art and craft supplies, school bags, and other items needed for school.
Where? At Maxima stores across Estonia. All specific addresses and opening hours can be checked using the official store locator.
Official links:
Maxima school supplies catalogue
3. Coop: “Koos kooli” until 14 September
Coop's “Koos kooli” campaign runs from 28 July to 14 September 2026 and includes a digital school supplies leaflet.
In addition to special offers, a prize draw will take place during the campaign. To participate, customers must purchase at least one product included in the “Koos kooli” promotional campaign from a Coop Maksimarket, Konsum or small store and register the receipt.
Coop will award ten 6–20-year-old schoolchildren 100 euros per month for the entire school year, from September 2026 to June 2027. Each winner's prize therefore totals 1000 euros, while the total prize pool is 10 000 euros.
Where? The promotion is taking place in Coop Maksimarket, Konsum, and small stores across Estonia.
Official links:
Coop’s “Koos kooli” campaign and digital school supplies catalogue
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4. Apollo: school campaign + children's cinema ticket
Apollo's back-to-school campaign runs from 29 July to 7 September 2026. The selection includes school bags, diaries, pencil cases, pencils, paintbrushes and other products needed for school.
One of the campaign's most interesting extras is for Apollo Klubi members: with a purchase of at least 40 euros, they receive one Apollo Kino children's gift ticket worth up to 10 euros. Gift tickets are available in limited quantities and are valid from 1 to 30 September 2026.
Apollo school fairs 2026
Apollo is also organising separate school fairs in several shopping centres:
- Tallinn, Ülemiste Keskus: 03.08–03.09
- Tallinn, Lasnamäe Centrum: 13.08–02.09
- Viimsi Keskus: 14.08–03.09
- Keila Keskus: 03.08–03.09
- Tartu Lõunakeskus: 30.07–02.09
- Pärnu Kaubamajakas: 24.07–02.09
- Pärnu Keskus: 11.08–03.09
- Rakvere Kroonikeskus: 17.08–03.09
- Haapsalu Kaubamaja: 03.08–03.09.
Stores participating in the Apollo campaign
In Tallinn, Apollo Plaza, Ülemiste, Kristiine, Rocca al Mare, Solaris, Viimsi, Lasnamäe Centrum and Järve Apollo are participating. The campaign also applies at Haapsalu Kaubamaja, Pärnu Kaubamajakas and Pärnu Keskus, Tartu Lõunakeskus, Tartu Kaubamaja and Kvartal, Rakvere Kroonikeskus, Viljandi Uku keskus, Keila and Saaremaa Auriga keskus. The campaign also applies in the Apollo online store.
Official links:
5. Lidl: “Back to School” school supplies catalogue 2026
Lidl has launched a dedicated “Back to School” page and published the School Supplies Catalogue 2026. Lidl describes the selection as goods needed for the start of the school year, and the catalogue is active on Lidl's official website on August 9.
It is worth noting here that Lidl does not offer one fixed percentage discount on all school supplies. Rather, it has a separate back-to-school selection and catalogue, with specific prices that need to be checked regularly.
Where? At Lidl stores in Estonia. For example, there are currently ten Lidl stores in Tallinn, and stores are also located in other Estonian cities. The most accurate and up-to-date way to find the nearest store is Lidl's official store locator.
Official links:
Lidl customer leaflets and school supplies catalogue
6. Prisma: “Everything for school” in one place
In Prisma's case, it is not currently appropriate to speak of a general “all school supplies –X%” campaign, as no such nationwide percentage discount is listed on the official back-to-school page.
However, Prisma has a separate “Kõik kooliks” selection that brings together satchels and school bags, pencil cases, writing and drawing supplies, notebooks and exercise books, plastic covers, glues, tapes, and arts and crafts supplies.
Prisma stores in Estonia:
Viimsi
- Keemikute tee 43
Narva
- Kangelaste prospekt 29
Rapla
- Risti 1
Tallinn
- Kristiine Prisma – Endla 45
- Lasnamäe Prisma – Mustakivi tee 17
- Mustamäe Prisma – Karjavälja 4
- Rocca al Mare Prisma – Paldiski mnt 102
- Roo Prisma – Roo tee 1
- Sikupilli Prisma – Tartu mnt 87
- Tiskre Prisma – Liiva tee 61
- Vanalinna Prisma – Aia 3 / Vana-Viru 10
Tartu
- Annelinna Prisma – Nõlvaku 2
- Sõbra Prisma – Sõbra 58.
Official links:
Special offers on children's clothing
When preparing for school, expenses are not limited to notebooks and pencils. New jeans, trousers, T-shirts, sweatshirts, underwear, sportswear, indoor shoes or a jacket for autumn are often needed.
The following offers are not all special school campaigns, but they may help you update your school wardrobe more affordably.
7. Pepco: children's clothing up to –70%
Pepco is currently holding a summer sale, and the official offers page lists a discount of up to –70% on children's clothing.
This is not a separate back-to-school campaign, but August in particular may be a good opportunity to buy a child's everyday clothes at a lower price.
Pepco emphasises that store offers may vary in price, quantity and availability, and that the offer is valid while stocks last.
Pepco has over 20 stores in Estonia. All specific locations can be found in the official store locator.
Official links:
8. Sinsay: “School” collection and discounts of up to –50%
The Sinsay Eesti online store currently has a separate “School” category and is also displaying discounts of up to –50%.
- As of August, Sinsay is also advertising an additional 20% discount on discounted products when purchasing at least two items. Promotions on the Sinsay website may change quickly, so it is worth checking the terms again immediately before making a purchase.
The school category makes Sinsay particularly appealing because you can find children's clothing, footwear, backpacks, and smaller school-related supplies all in one place.
Official links:
9. Reserved: up to –70% + Back to School collection
The Reserved Estonia online store is currently offering a discount of up to –70%, which applies online and in stores. There are also separate girls' and boys' categories among the discounted items.
In addition, Reserved's children's range already includes a separate Back to School collection featuring, for example, jeans, outfits, footwear and accessories.
This means it is worth looking at both the new school collection products and the sale section—Back to School products may not all be discounted.
Official links:
10. Lindex: 2 toodet 19,99 € and children's basic products 3=2
At Lindex, there is currently no need to look for a big “–70% school campaign”, because some of the better offers work on a different principle.
Selected products for children aged 8–14 cost puhul maksavad kaks toodet kokku 19,99 euros, while ühe märgitud toote hind on 12,99 euros. The offer is valid until further notice.
In addition, selected basic children's products are subject to a 3=2 offer: when purchasing three marked full-price products, the cheapest one is free. This offer is also valid until further notice.
This can be practical, for example, when several T-shirts, leggings, underwear or other everyday basic garments are needed for school at once.
Official links:
School bags: where is it worth comparing prices separately?
A school bag is one of those purchases whose price can vary significantly between stores and models. Therefore, in addition to supermarkets and Apollo, it is also worth checking specialist retailers.
11. Charlot: selected Belmil school bags at a discounted price
Some ergonomic Belmil school bags are currently available at Charlot below the regular price.
For example, Belmil 405-33/AG Shine Bright Ergonomic is listed at 80,60 € instead of tavahinna 99,95 €. At the time of checking, the Belmil Police Ergonomic model is also available at the same price, for example. The availability of a specific design may vary by store.
Charlot locations
According to Charlot's official list, stores are located in the following cities and regions:
Jõhvi, Kuressaare, Narva, Pärnu, Põlva, Rakvere, Rapla, Tallinn, Tartu, Valga, Viimsi, Viljandi and Võru.
Official links:
Charlot school and art supplies
All Charlot stores and addresses
12. Sportland: selected Back to School backpacks –40%
Before buying a school bag at Sportland, it is worth checking the special offers on backpacks.
For example, the Adidas Essentials 3-Stripes Back to School 2 27,4-litre backpack costs 16,80 euros at the time of checking instead of the regular price of 28 euros, i.e. –40%.
This does not mean that all Sportland school bags are –40% off: the discount depends on the specific model.
Sportland has more than 30 stores in Estonia. Sportland's main stores are located in Tallinn, Keila, Kurna, Tartu, Narva, Pärnu, Jõhvi, Rakvere, Viimsi, Viljandi, Haapsalu, and Kuressaare, among other places.
Official links:
All Sportland stores and addresses
Which offer is worth choosing?
If the goal is to buy a lot of regular school supplies at once, Rimi's offer is particularly strong as of 9 August, because a 50% discount applies when purchasing at least two eligible school supplies. However, it is worth keeping in mind that school bags, diaries, electronics and school clothes are excluded from this promotion.
If back-to-school shopping is left until the end of August or the beginning of September, the following run longer: the Maxima campaign until 9 September, Apollo until 7 September and Coop until 14 September.
If the biggest expense is the school bag, it is worth comparing prices at least at Apollo, Charlot, Sportland, and larger supermarkets.
If your child also needs a new school wardrobe, it is worth checking the offers from Pepco, Sinsay, Reserved and Lindex. However, compare the final price, not just the discount percentage—“up to −70%” does not mean that the entire selection of children's clothing is 70% cheaper.
Frequently asked questions about school supply offers
Where is the biggest discount on school supplies currently available?
- As of August 2026, one of the clearest nationwide offers is at Rimi: when purchasing at least two school supplies included in the campaign, they are 50% cheaper with a Rimi card. The campaign runs until August 24.
When do the 2026 school supply campaigns end?
Dates vary. The Rimi –50% campaign runs until 24 August, the Apollo back-to-school campaign until 7 September, the Maxima school supplies catalogue until 9 September, and Coop's “Koos kooli” campaign until 14 September.
Where can you find cheaper children's clothes for school?
It is currently worth comparing prices at Pepco, Sinsay, Reserved and Lindex. Pepco and Reserved advertise discounts of up to –70%, Sinsay discounts of up to –50%, while Lindex offers bundle deals on selected children's clothing.
Where to buy a school bag?
School bags are available at larger supermarkets, Apollo, Charlot and Sportland. Some Belmil ergonomic school bags are currently discounted at Charlot, and selected Back to School backpacks are also on sale at Sportland.
Are all discounted products available in every store?
Not necessarily. Especially for clothing, footwear, and school bags, the availability of sizes, colors, and models may vary by store. Pepco notes separately, for example, that store offerings may differ in price, quantity, and availability.
Check the offer before going to the store
During the back-to-school season, stock levels change quickly, and some promotions only last until the end of August. If you are looking for a specific school bag, clothing size, or footwear, it is worth checking product availability in the online store or on the specific store's page before travelling farther.
The campaigns and prices listed in the article were checked on 9 August 2026. Offer terms, prices and product availability may change after the article is published.
Does your company have a back-to-school special offer?
Do you sell school supplies, children's clothing, footwear or school bags? Do you offer extracurricular activities, sports training, children's services or other services related to the start of the new school year?
Add your company and special offer to Easyfind.
On Easyfind, a company can bring together a description of its services or products, photos, a video, a PDF file, contact details and company information in one place. Campaigns, discounts and seasonal offers can be highlighted in a separate special offers section.
This allows customers to quickly find the necessary information in one place and gives the company an additional opportunity to be visible both on Easyfind and in search engines.
Register your company on Easyfind
Artificial intelligence was used to assist in preparing this article. Although the published information has been checked, the article may contain inaccuracies or the information may change over time. We recommend verifying prices, campaign terms and other important information with an official source before making a decision.