Why is it important to add keywords to an advertisement?
🔍 Keywords help people find your product or service faster.
For example, if someone searches for “custom cake” or “furniture in Tallinn”, keywords will lead them to the advertisement.
We recommend using keywords in three languages: Russian – Estonian – English.
This way, your advertisement will reach more people.
📝 You can add up to 10 keywords in each language —
a total of up to 30 keywords per advertisement.
💡 Examples:
If you sell cakes: Keywords: cake, birthday cake, sweet cake, custom cake, cake Tallinn, dessert, party, sweet treat, cake for children, sugar-free cake
📌 Don’t be afraid to add similar words — this increases visibility.
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💬 If you don’t know what to write, think: What would you type into the search to find yourself?
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