Why might people scroll past your listing even if you're a pro in your field?

Imagine this: you're really good at your job. You deliver high-quality work, and your clients praise you. But your listing isn't working. Why?

Because in your listing, you're talking about yourself, not the person reading it.

Typical example:

“I've been doing manicures for 7 years. My work is high-quality and hygienic. Book an appointment by phone.”

It sounds like meeting someone who talks at length about how great they are—but never once asks, “What matters to you?”

💡 Try this instead:

“A manicure that will make you never want to hide your hands in your pockets again.
💅🏻 7 years of experience, sterility and style.
📅 Appointments available this week.
🗺️ Located in Lasnamäe / Message me to book!”

⚠️ Keep in mind: a listing is not a résumé. It's an invitation. And a good invitation always starts with what matters to the other person.